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Global FMCG Top100 list released! Seven Chinese brands selected
【今日头条】 包装前沿 阅读:1265 2019-04-19 [Today's headlines] Packaging cutting-edge reading: 1265

Euromonitor, a British research company, ranked the 100 most successful fast-moving consumer brands in the world based on its global retail sales in fiscal 2017, and released a "Top 100 Mega brands" white paper.

Among the 100 brands selected this time are packaged foods, beauty care brands and soft drink brands. From this ranking, we can see that the new generation of consumers attaches great importance to healthy eating and acceptance of emerging shopping methods Constantly improving. 共七个品牌入选该榜单。 Among them, seven brands including Master Kong, Mengniu, Yili, Jinlongyu, Jiaduobao, Wahaha, and Shuanghui were selected into the list.

强势名列前三位。 As can be seen from the rankings, Coca-Cola, Pepsi and Nestle are strong in the top three. At the same time, some companies have selected multiple brands. 品牌入榜。 For example, the Coca-Cola company has Coca-Cola, Sprite, Diet Coke, Fanta, Minute Maid, Zero-Cola, and Joya coffee brands on the list. 等。 PepsiCo has Pepsi Cola, Leshi, Gatorade, Doritos, Flux, Pure Fruit, Quaker, Kito and so on. 等。 Nestlé has Nescafe, Nestle, Maggie, Nespresso and more. In contrast, Chinese brands often stand alone.

排在第12位 ,位列中国第一; 蒙牛排在第16位 ,位列奶制品行业第一, 伊利紧随其后位列18位 。 Among the Chinese brands included in the list, the food giant Kangshifu ranked 12th , ranking first in China; Mongolian steak ranked 16th , ranking first in the dairy industry, and Yili followed in 18th . , 第55位的加多宝,第65位的娃哈哈和第76位的双汇。 In addition, there are Golden Arowanas ranked 24th, Gadobao 55th, Wahaha 65th and Shuanghui 76th.

Master Kong announced financial results in the evening of March 25. ,同比增长2.94%。 The report shows that Tingyi ’s revenue in 2018 reached 60.686 billion yuan , a year-on-year increase of 2.94%. Net profit was 2.463 billion yuan, a year-on-year increase of 35.42%. Compared with Master ’s competitors ’unified revenue of 21.772 billion yuan in 2018, Master ’s revenue is nearly three times the former, with a significant gap.

The Chinese brands behind Master Kong are China's two major dairy industries. 蒙牛乳业 发布2018年业绩公告。 On March 28, Mengniu Dairy announced its 2018 results announcement. 689.77亿元 ,同比增长14.66%;净利润32.03亿元,同比增长48.6%。 During the reporting period, the company realized operating income of 68.977 billion yuan , a year-on-year increase of 14.66%; net profit was 3.203 billion yuan, a year-on-year increase of 48.6%. Seemingly bright, in fact, it is gradually distant from Yili. 伊利实现营业收入795.53亿元 ,比蒙牛多出105.76亿元;净利润64.52亿元,比蒙牛多出32.49亿元。 According to Yili's 2018 performance report, during the reporting period, Yili realized operating revenue of 79.553 billion yuan , 10.576 billion yuan more than Mengniu; net profit of 6.452 billion yuan, 3.249 billion yuan more than Mengniu. The market value of the two is also very different: as of April 12, Mengniu's total market value was about HK $ 112.5 billion (about 96.4 billion yuan), and Yili's total market value was about 182.3 billion yuan, a difference of about 85.9 billion.

和我们的生活息息相关。 "Golden Arowana" is closely related to our lives. 。 Recently, the Shanghai Securities Regulatory Bureau disclosed that Yihai Kerry Jinlongyu Cereals, Oils and Foodstuffs Co., Ltd. is receiving IPO counseling and planning to list on A shares . Arowana belongs to Yihai Kerry Group, while Yihai Kerry belongs to Singapore Wilmar International. It is a food processing group with Gram & Oil processing, oleochemicals and warehousing logistics investment in China. It is also the largest in China. One of the grain and oil processing groups. Behind it is the mysterious leader who is the 13th Malaysian richest man, Guo Henian.

2018 was a year of Shuibei for Jiaduobao. It was not only a trademark battle with "old rival" Wang Laoji, but also a "fault" with its partner COFCO. Fortunately, in the beginning of 2019, Jiaduobao Group announced on its official website that COFCO Packaging's subsidiary COFCO Packaging Investment Co., Ltd. and Jiaduobao (China) Beverage Co., Ltd. signed the COFCO Packaging-Jiaduobao 2019 Supply Cooperation Agreement in Beijing. "This is the second time that cooperation between the two sides has continued in 2018 after a problem occurred in 2018.

In early April, the news that Wahaha announced its intention to enter the intelligent robotics industry caused widespread concern. Started with AD calcium milk, and then created a "world" with a series of products such as Shuangweiwei, Nutrition Express, and mineral water. In recent years, Wahaha has been involved in children's clothing, milk powder, shopping mall retail, liquor, unmanned convenience stores and other industries. As an old brand, Wahaha entered the smart robot market this time because smart robots are a rising industry with great development potential. At the same time, cross-border partners with technical strength provide technical support. Some industry people have high hopes for them.

The African swine fever epidemic in 2018 brought more challenges to the development of Shuanghui. The data of the 2018 annual report shows that the revenue of Shuanghui Development's slaughtering business has not achieved growth for the second consecutive year, and the company has achieved net profit growth by relying on cost control. 较上年下降3.32%;净利润为49.15亿元,较上年增长13.78%。 The previously released annual report showed that Shuanghui Development achieved operating income of 48.93 billion yuan in 2018, a decrease of 3.32% over the previous year; net profit was 4.915 billion yuan, an increase of 13.78% over the previous year. Excluding non-recurring gains and losses, Shuanghui Development's 2018 net profit was 4,648 million yuan, an increase of 15.9% over the previous year.

The full list is as follows:


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