Coca-Cola chose to change all new bottled Sprite packaging from green to transparent to increase its recyclability in Southeast Asia. Coca-Cola said that this is in line with the goal of increasing the use of PET plastic in a sustainable manner.
Sprite packaging has been green since Sprite was launched in Southeast Asia, including the Philippines, in 1968. However, at the recent UN Environment Solutions Conference in Bangkok, Coca-Cola highlighted its commitment to recyclability and specifically highlighted its interest in PET as a "sustainable solution."
"Compared with the same amount of aluminum and glass, the carbon footprint of PET bottles is actually much lower. If you add recycled ingredients, the carbon footprint will be further reduced. A recycled PET bottle has even less carbon footprint." Coca-Cola Asia-Pacific Communications, Sustainable Development and Public Affairs Leader said.
"So, for the beverage industry, it is very important for us to strive to achieve a circular economy, especially for high-value, 100% recyclable plastics like PET." Coca-Cola's transformation of Sprite's packaging from green to transparent is clearly in this direction A step forward. Green PET bottles may contain pigments such as titanium dioxide, which can contaminate the recycling process.
Colin-Cola ’s ASEAN Director of Public Affairs, Public Relations and Sustainability Belinda Ford said: “We started the transformation in the Philippines this month, which is our largest market in ASEAN and will expand to other Southeast Asian markets by 2020. Packaging waste is a Big and pressing issues, especially in Southeast Asia. This is a problem that can be solved, and we are working with our partners to take action across Southeast Asia as part of the solution. "
The beverage industry needs to continue to provide consumers with a choice of recyclable packaging formats, and it needs to make it easier and more convenient for consumers to become part of a circular economy. Moving towards a circular economy will ultimately reduce the industry's demand for raw materials.