The plastic-free packaging innovation from LucozadeRibenaSuntory has been funded by the British government's innovation agency InnovateUK. The exact amount is unknown.
Manufactured by alternative packaging specialist Notpla, Oohos capsules are made entirely from a seaweed-based material called Notpla, providing a way to dispense beverages below 100ml in plastic-free form.
ucozade said recently that although the product is sold as "edible packaging", it is not completely edible. This product is made of sodium alginate gel and can be biodegraded naturally within 4 ~ 6 weeks.
This investment will focus on the commercialization of Oohos technology, with the goal of developing a machine that can be placed in a gym or restaurant to produce up to 3,000 Oohos per day containing sports drinks such as LucozadeSport.
The machine operates similarly to a coffee machine, and customers can buy beverage-filled Oohos directly from local coffee shops and gyms.
Since September 2018, LucozadeRibenaSuntory has piloted Oohos with LucozadeSport drinks and gels in four sports events, and more than 42,000 copies of Oohos have been distributed to participants.
* Recently, more than 36,000 Oohos with LucozadeSports have been tested on Virgin Media London Masson 2019. According to the beverage company, the product has received "a very positive response from consumers."
Lucozade added that a survey showed that 82% of people who tried Oohos with LucozadeSport considered them "attractive" or "very attractive."
Michelle Norman, Director of External Affairs and Sustainability, LucozadeRibenaSuntory, said: "Oohos provides LucozadeRibenaSuntory with a new and innovative way to provide consumers with LucozadeSport services anytime, anywhere. With the support of the government, we are very pleased to see that Oohos can be promoted And more widely used. "
* In recent months, Lucozade has stepped up efforts in the area of sustainable development to "reshape" its relationship with disposable plastics. Earlier in 2019, the beverage company announced a redesign of its core beverage bottles, with a new design focused on bottle-to-bottle recyclability. The company is one of the founding members of the British Plastics Agreement, promising to eliminate "problematic or unnecessary disposable plastic packaging" by 2025.