Affected by the general environment, flexible packaging companies serving various industries generally responded to the 2014 “not busy season, the off-season is really weak”, orders in various industries generally declined, about 80% of flexible packaging companies fell by about 20% of annual output value.
Slower industry growth, reduced market demand, low-price competition in the industry, increased management costs, and continued decline in corporate profits are common problems that will repeatedly occur in the flexible packaging industry year after year. In the face of the upcoming 2015, in addition to these, The cliché question, what is the most headache of flexible packaging? How should we face it?
I. Environmental pressure: VOCs governance
For the development prospects and business development plans of flexible packaging in 2015, many flexible packaging companies have mentioned the strong pressure brought by the VOCs governance.
In order to promote pollution control and emission reduction of VOCs, China's VOCs pollution charges will be piloted. The pilot industries initially identified include the petroleum refining, surface coating, and packaging and printing industries; the initial pilot scope is nationwide; the initial pilot time is determined For a period of one year in 2015, the pilot regions will continue to levy VOCs sewage charges in accordance with the content and requirements of the pilots until the VOCs sewage charge policy is officially implemented nationwide. It is reported that the sewage charge per kilogram of VOCs is not less than 8 yuan. Localities can adjust by themselves according to the actual situation, and they can also adopt step-wise charges. It is said that Beijing's proposed policy is to charge 20 yuan per kilogram of VOCs sewage.
This new environmental protection regulation is closely related to the survival and development of flexible packaging enterprises and has attracted universal attention. The general concerns of enterprises are:
First, they are worried that the governance technology is incomplete, and companies spend a lot of human and material resources to fully solve the problem of VOCs emissions. I hope that there can be more perfect source control and end governance technologies;
The second is to hope that implementation efforts can be put in place, so that even if companies invest in VOCs, they are not afraid to increase costs, because everyone's costs are increasing, and competition can still be relatively fair.
The third is the general downturn in the flexible packaging industry this year. About 80% of enterprises' business has declined by about 20%. Many companies are worried that the management of VOCs will worsen the flexible packaging industry. I hope there will be a longer adaptation period. On the one hand, the technology can be more mature. Aspects can also allow flexible packaging to digest and decompose investment and manage pressure.
Faced with environmental pressure, how should companies deal with it?
Li Jianjun, Secretary General of the Composite Film Special Committee of China Plastics Association:
Regarding VOC governance, my personal suggestions are: 1. the technology is not perfect, choose the best one; 2. in terms of funding, choose a price that you can accept; 3. you need to look at this issue systematically. In short, companies cannot refuse governance for one reason or another. Because this time it is real, it will be charged according to your emissions equivalent. Cure is more expensive than cure, so companies must attach great importance to it and actively find ways to overcome difficulties and meet national emission standards.
Guangzhou Yuesheng Ouyang Manager:
The biggest problem facing enterprises in 2015 is indeed the governance of VOCs. Yuesheng has now reached Guangzhou's emission standards, but we don't know if we can meet national standards, so we will also pay close attention to this technology. When choosing the most appropriate governance technology, we are even more concerned that governance cannot be a one-size-fits-all approach. For example, regular large enterprises have installed equipment to manage VOCs, which will definitely increase the production costs of enterprises. If all companies must go, then everyone's costs are increasing, so don't be afraid. If you are afraid, some investors will invest, and some companies will not invest, and the cost pressure of the enterprises that invested will be too great. Environmental protection is necessary, and we are willing to invest in governance, but we hope to have a relatively fair approach.
A flexible packaging color printing company in Zhongshan:
The most serious problem should be environmental protection challenges, especially VOC governance. When the economy is in a downturn, it is very stressful for enterprises to require funds to control VOCs. But this is necessary and enforced, otherwise it will not survive. At present, there are more than 10,000 flexible packaging companies in the country, and more than 98.99% of them are small. Therefore, this situation is even more serious. I hope there can be a perfect solution.
Mr. Xie of Yuncheng Nanguang Industrial Co., Ltd .:
At present, companies are generally still at the stage of catching residuals. The next step is to catch VOC emissions. Competition is fierce, and prices cannot be raised. There are still many difficulties. We are a flexible packaging color printing company, and we are also producing solvent-free composite equipment. For the VOCs management, I also recognize the technology from the source.
Tian Jun, General Manager of China Representative Office of Xiangfeng Ocean Bank, USA:
For the treatment of VOCs, I prefer the treatment at the source, that is, the previous production process uses a method that does not produce solvents, so that the governance goal is achieved. At present, there are more than 5,000 flexible packaging printing enterprises in China. Most of them use gravure printing machines, which cause large pollution to the air. Under the dual pressure of environmental protection and market competition, the profit margin has become smaller. At this time, it is actually time for the enterprise to change the flexo printing.
Thanks to advances in flexo press manufacturing and related technologies (pre-press HD, flat top screen, anilox rolls using new technologies such as gene transfer, etc.), first-class satellite flexo presses can already print 175 to 200 lines. The quality and exquisiteness of products are comparable to gravure printing. In addition to the advantages of environmental protection, flexographic printing has become an inevitable trend to replace gravure printing.
At present, many flexible packaging companies want to use satellite flexo presses, but they encounter such problems: the price of foreign equipment is high, and the quality of domestic equipment is not satisfactory. In response to this situation, our countermeasures are: to strengthen the promotion of Italian Asper satellite flexographic printing machines in terms of equipment agency; at the same time, to contact more potential importers in the introduction of satellite flexographic printing machine manufacturing technology and strive for The project took root and blossomed in China at an early date, so that Chinese enterprises can buy high-quality flexo equipment at a more favorable price.
Luo Shunlin, General Manager of Foshan Jishun Printing:
Regarding the governance of VOCs, small-scale enterprises have no money to invest, and even if they invest, the production capacity is not enough, and the money invested will not be collected. Our old plant has air purification treatment. Now the new plant is about to be put into production, and we are considering how to choose the best treatment solution. Therefore, we are actively learning about the country's policies and regulations and specific regulatory measures. We are also comparing a variety of VOCs governance technologies and equipment, hoping to choose a governance solution that is most suitable for our company.
Cai Jinfang, general manager of Guangxi Nanning Xiandi Printing Co., Ltd .:
Energy conservation, emission reduction, and VOC governance are indeed urgent issues facing the industry, and the most difficult to resolve is funding. We even hope that through source management, we have started to use solvent-free compounding. In the future, we hope that solvent-free printing machines can be developed, or that water-based printing processes can be matured to prevent the generation of VOCs from the source and thereby meet national standards.
Guangzhou Tongze Lin Huaxiang:
The development of the industry is not as good as expected, orders have fallen, costs have continued to rise, profits have fallen, and competition has intensified. At this time, the external environment requires energy conservation, emission reduction, and governance of VOCs. It will indeed be the biggest pressure for enterprises in 2015. Especially for flexible packaging companies with an annual output value of between 20 million and 30 million to 100 million, VOC control is imminent. At the same time, the problem of solvent residues also exists and needs to be addressed. Coupled with the old problems of large staff mobility and the difficulty of cultivating new technology employees, enterprises face great financial pressure.
In terms of governance of VOCs, we have always advocated governance from the source. For example, solvent-free compounding is used in the compounding step, and no VOCs are emitted at all. This is one of the reasons why solvent-free compounding has developed so rapidly in recent years. At the same time, solvent-free compounding can also help companies get more orders. For example, Xiongzhou, Sichuan has achieved an annual output value of 40 million to 90 million. Other equipment and processes have not changed. The only change is the use of solvent-free compounding. Because when the industry's total orders decline, packaging companies use different processes, which will cause a redistribution of orders. With the use of solvent-free compounding, the production cost has been reduced, and coupled with the large purchase volume, companies have the bargaining power when purchasing raw materials. When facing customers, they also have price advantages and profit margins.
Manager of Fuller Zhang Shixiang:
The governance of VOCs will definitely promote the industry's use of solvent-free composite processes. However, the general environment is not good. If enterprises invest in solvent-free equipment and solvent recovery equipment, the capital pressure is very high and the motivation is insufficient. If the state can provide enterprises with some tax reductions and financial support from the policy level, it will help enterprises actively invest in environmental protection technology.
In summary, we can find that with the country's urgent governance of VOCs, flexible packaging companies can no longer ignore it. A multi-pronged approach to rectify VOCs, source control, and solvent recovery is the best solution. For example, Henan Jinyu Packaging Technology Co., Ltd. has done so in the field of organic solvent pollution: 1. In the past few years, the first-stage solvent recovery device for four printing presses and the second-stage solvent recovery for three dry presses have been installed. The unit is now in good condition. 2. Newly purchased international advanced level solventless laminating machine. 3. Newly purchased German 11-layer coextrusion laminating machine. 4. Invest a lot of funds to research and develop new solvent-free adhesives and light-curing inks. Jinyu ’s approach is very representative. First, solvent recovery technology is used to solve the problem of VOCs emissions. At the same time, solvent-free compounding and extrusion compounding are used to reduce solvent volatility or even no solvent volatility from the source. Develop light-curable inks to achieve the goal of solvent-free volatilization in the printing process.
At present, the current production status of flexible packaging enterprises is still dominated by gravure solvent-based ink printing and dry lamination. To develop to ink gravure or flexo printing, solvent-free lamination or extrusion lamination is still the main stage. For a period of time. Therefore, the solvent recovery device is still the choice of many enterprises at present, and it runs well, and it has indeed received good economic and environmental benefits. I feel that the investment in solvent recovery is unbearable. The amount of solvent used daily is not large, and less can be recovered. Far from reaching the enterprise that can generate revenue standards, we can accelerate the improvement of solvent-free production technology to reduce emissions. On some production equipment, local improvements can be made to control the amount of air intake and exhaust, and strictly control the amount of glue to reduce the amount of solvent and ultimately achieve the goal of emission reduction.
Whether it is investing in solvent recovery equipment or choosing clean production, VOCs governance will become the top priority of the flexible packaging industry in 2015.
Second, orders decline
In addition to environmental pressures governed by VOCs, enterprises are also worried in 2015 that customer orders may continue to decline.
Fan Junhong, Secretary General of the Information Committee of the Guangdong Packaging Association
Orders have fallen sharply, which is not something that flexible packaging companies can control. In this situation, we should find another way:
1. It is necessary to fully grasp the industry and market development trends, understand customer needs, determine product positioning, tap the areas of strength that they are best at, explore new target customers, enhance technological research and development capabilities, improve product quality, take the path of differentiated competition, and build Own unique advantage brand;
2. Strengthen industrial alliances. Different color printing manufacturers form high-end and even low-end series of alliances, forming large-scale production, reducing material procurement costs, obtaining more competitive prices, complementary business, and providing stable high-quality products to end customers. At the same time, prevent the vicious competition of low price and guarantee the basic profit of the enterprise by alliance mode;
3. Pay attention to the development of the central and western regions and the ASEAN region. With the rise of labor and various costs, human and capital will surely be transferred to the central and western regions. The surplus industries in the developed coastal regions will gradually be transferred to the less developed regions. There are many Visionary companies have already taken this step, and they have built factories in Hunan, Hubei, Jiangxi, Guangxi, Henan, Xinjiang and other places. At the same time, the export of fruits and rice agricultural and sideline products in Vietnam, Thailand and other ASEAN countries requires a lot of soft Quality packaging materials , these will bring business opportunities to the soft bag industry.
Xia Yu, Jiangsu Caihua Packaging:
I also estimate that the order volume of end customers will continue to decrease sharply in 2015. In the face of this situation, enterprises should be committed to reducing losses, improving yields, improving the skills of workers, and trying to maintain profits. Through VOC governance, large enterprises can certainly be improved, and they can have more advantages when signing orders. However, it is difficult for small businesses to supervise and hope for more healthy development. We are already paying attention to flexographic printing and gravure ink technology, and we have begun to import gravure ink.
Zhu Xuejin of Kunming Weijian Science and Technology Printing Co., Ltd .:
In the packaging and printing industry, the main problem is the order quantity. In fact, printing manufacturers with the same product structure have no weak equipment configuration, and the technical staff is not too different. The main thing is to have products to produce, 2014 It is certain that many enterprises have the problem of overcapacity. In other words, the device faces long periods of inactivity.
In this state, as a printing company, management cost and production cost control have become the key. First of all, we must seize the main talents, which is what we usually refer to as corporate elites. No matter how difficult the enterprise is, talents must be retained. In terms of employment, an assessment system can be implemented to eliminate disadvantaged employees.
Focus on management of material costs and production costs. It can compress the purchase cost of raw materials as much as possible. This is the most direct and clearly visible. For every penny that is reduced, the company gets a penny of profit. In addition, shortening the processing time in the production process, which can simplify the production process, must simplify the production process, thereby reducing the production cost. One less process may increase the qualification rate a little, and the cost of one processing process.
Because in any stable industry, the volume of packaging products rarely increases, but printing companies will grow from time to time. If we want to gain an advantage in the industry, we must work hard from the above-mentioned aspects in order to compete. In an undefeated position.
Shen Tao Huashun Cooking Packaging Color Printing Factory Guo Tao:
The biggest dilemma is that consumers have lost confidence in food safety. More and more food safety incidents have been exposed, which has affected consumption. The food industry is generally in a slump, and our flexible packaging orders have naturally declined sharply. For example, some unscrupulous companies made the pickle and pepper claws exposed by CCTV. All food companies that produce pickle and pepper claws are immediately affected. Even if you produce them regularly, your products are safe. People do n’t know. Not afraid to buy. At this time, enterprises can only grasp their own quality and win with quality.
3. Difficult recruitment
Difficulty in recruiting is the problem that makes color printing company executives and managers the most headache and feel helpless: young people are unwilling to engage in flexible packaging industry, dislike the smell of the workshop; even if recruited, they can often be lost before they can do it, and the reasons for changing jobs are strange. What is the development without a stable workforce? So how to retain talent?
Huaxin (Foshan) Color Printing Co., Ltd.
The main problem faced by flexible packaging companies is one person. Post-90s employees are not easy to manage. From an enterprise perspective, labor costs continue to rise and profitability cannot be raised. It is even more difficult to form cohesion and centripetal force for employees. To retain talents, companies must give them room to grow, nurture them, have a goal for income, and give them a driving force.
I know an electronic label company that produces personalized labels for daily chemical end customers. They are paid by 3 people and paid by 4 people, but work by 5 people. With 2 million equipment, it can achieve 50 million sales. Orders without 50% profit are not accepted. This is a management mode of them. Although the order volume is not large, the profit is high. Only after making money can they retain people. Therefore, companies should pursue reasonable profits and remember not to fight a price war. With money, it is possible to implement multiple methods and means to better retain talent.
President Gong of Changde City Xinxin Packaging Co., Ltd .:
The biggest problem is indeed difficult recruitment, which is a common problem in our industry. It's not easy to recruit, it's not easy to manage it. I personally feel that the local staff seems stable.
A flexible packaging color printing company in Zhongshan:
In 2014, I felt that the entire industry was in a slump, customer orders were declining, and corporate labor costs were rising. It used to be 2,000 yuan / month for ordinary employees, but now it costs 3500 yuan / month. Even so, it is difficult to recruit people. Our middle management cadres and above are all stable, and there are many old employees with more than ten years of working experience. Therefore, this problem is difficult to be solved by a specific company. It may still be necessary to follow the development path of equipment automation to get rid of the number of front-line employees.
Fourth, the price war
In 2014, the industry was in a slump, and many large companies began to reduce prices to take orders, which also stole orders from some small companies. For SMEs, prices are becoming more transparent and business is more difficult to do. What to do in 2015? How should companies find a reasonable profit margin?
Ashland Lee Chun:
The scale of the flexible packaging industry is developing rapidly, but the technical content is generally not high, there are many repetitive constructions, and the profit margin is low, so it is easy to fall into a price war. Domestic flexible packaging companies should change their perspectives and think about how to improve profit margins and investment returns, pursue reasonable profits, and not fight price wars.
Shenzhen Prince New Materials Co., Ltd. Li Zhihong:
Vicious competition results in no profit for enterprises. Enterprises should pursue profit margins and develop high value-added products.
Jiangmen Huilong Wu Jiangbo:
The best way to deal with the price war is technological innovation. There must be breakthroughs in key technical areas, such as the development of high-performance materials such as high barriers, high barrier permeability, and long shelf life, as well as new technology research. In view of this, combined with the actual situation of Huilong Company, it is to develop a composite film extrusion composite production line capable of producing high barrier properties, high permeability resistance, and long shelf life in compliance with food, pharmaceutical safety and health requirements to meet market needs. The measures are: develop a new generation of multi-layer co-extrusion high-precision extrusion compound production line, and develop a new generation of technology to meet market demand.
Guangdong Shunde Deli Printing Machinery Co., Ltd.
Enterprises should try their best to streamline their personnel, do a good job of cost control, standardize procurement, refine the process, and save costs in many ways, so as to seek profit margins.
Ye Yujuan, Manager of Marketing Center of Zhongshan Dongpeng Chemical Co., Ltd .:
One of the biggest difficulties facing the flexible packaging industry is funding (financing from banks has become more and more difficult, and on the other hand, the payment cycle has become longer); the other is that labor costs have risen too quickly. It boils down to money. In order to be competitive, when the scale of the company can not be compared with people, it needs to open up new ideas, produce profitable products, and avoid entering into homogeneous competition.
In 2015, the governance of VOCs has increased, orders have fallen, employees have difficulty recruiting, and profits have become thinner. On the surface, these problems are beyond our control and cannot be changed. but it is not the truth. Numerous flexible packaging companies that are brave enough to innovate and try to face up to difficulties and actively face them, choose the most suitable environmental protection management method, develop new products, give employees room to increase, pursue reasonable profits, and put their own business on a healthy path Development path.
Every enterprise is in the same big environment. What is different is our financial strength and scale, as well as our vision. The information age has given SMEs more opportunities to have the same vision as large enterprises, and it has also given us the opportunity to compete with companies stronger than ourselves. What determines our ultimate height is our vision and choice.
Living with the trend, no matter the size of the company, as long as the direction is correct, we can always embark on a path that is most suitable for ourselves.
· Related Links ·
1.2 yuan / pollution equivalent! Flexible packaging faces VOCs governance challenges
From December 13th to 14th, the "National Road for Green Innovation in Plastic Color Printing Composite Flexible Packaging Industry and the Second Comprehensive Management Meeting of VOCs" hosted by the Composite Film Professional Committee of the China Plastics Association was held at Guangzhou Pearl River Hotel, a flexible packaging company from all over the country About 150 people attended the meeting. This meeting introduced relevant national policies, governance methods and governance technologies.
In order to promote VOCs pollution control and emission reduction, a pilot program will be implemented for VOCs pollution charges. The pilot industries initially identified include three industries: petroleum refining, surface coating, and packaging and printing; the initial scope of pilots is nationwide; the pilots are initially determined The period is one year in 2015. Prior to the formal implementation of the VOCs sewage charge policy in the country, the pilot areas continued to levy VOCs sewage charges in accordance with the content and requirements of the pilot.
Collection standard: no less than the current waste gas pollution charge rate of 1.2 yuan / pollution equivalent, of which the VOCs pollution equivalent value is 0.15 kg, which is equivalent to no less than 8 yuan per kg of VOCs pollution discharge fee. Each locality adjusts itself according to the actual situation, and can also take a stepped charge. It is reported that Beijing's proposed policy is to charge 20 yuan per kilogram of VOCs pollution.
At present, relevant national departments have set up a special research group to start the formulation of VOCs emission standards for China's packaging and printing industry. The first draft of the standard has been completed and is expected to be officially launched next year.
According to reports, the formulation of national standards for VOCs emissions mainly follows the following four principles:
The first is the principle of full-process control, which includes source, production control, and end. Source control refers to the establishment of ink content limits, production process control refers to the requirements for production management of printing and packaging , and end control refers to the limits of organized and unorganized emissions.
The second is the principle of differentiation, including process, time, technology, and area. Process differences are the differences between processes and printing materials. Time differences are the differences between existing and newly-built enterprises. Technology differences are the source control and end control. Difference, regional difference refers to the difference between key areas and non-key areas. Among them, the differences between processes mainly refer to the differences in VOCs emission concentration limits for flexo, gravure, offset, screen, and composite processes, and the differences in printing materials mainly refer to the differences between breathable and impermeable printing materials, which directly It is related to the requirements of source control, that is, the possibility of water-based implementation.
The third is the principle of directivity, that is, the VOCs control index mainly refers to the emission limits of substances with large amounts of use, high toxicity and strong photochemical reactivity, such as benzene, toluene, xylene, and total VOCs.
The fourth is the feasibility principle, including the best feasible governance technology and the best clean production technology.
· Related Links ·
Beijing Lets Gravure Printing Enterprises Go Away ?!
The new year is approaching. The external environment facing enterprises has not improved, and a new pressure will be added-environmental protection.
I. Interpretation of the Central Economic Working Conference: Spring of Environmental Protection Industry, Cold Winter of Printing and Packaging Industry
After the conclusion of the Central Economic Work Conference, in order to implement the spirit of the conference, the Ministry of Environmental Protection held three meetings in just two days:
1. The party group expanded the meeting to convey and learn the spirit of the Central Economic Work Conference. It required that benchmarking projects appeared in the field of environmental protection in 2015. The priorities were atmospheric, water, and soil. The environmental protection was hardly restricted to effectively restrict development activities. Increased substantially.
2. The executive meeting of the Ministry of Environmental Protection. The meeting heard and reviewed the "Basic Ideas for the Preparation of the National Environmental Protection" Thirteenth Five-Year Plan ", the 2015 department budget situation, and the setting of the four major pollutant emission reduction targets in 2015. In principle, the opinions of environmental assessment review of some construction projects are passed.
Environmental protection is facing a major transformation. How to understand it? One is the law enforcement standards. The strictest environmental protection law in history is about to be implemented, no doubt. One is the intensity of law enforcement. Since we must comprehensively improve the quality of the environment, we must further increase the intensity of law enforcement. How can we significantly increase our efforts? It is very simple. We must vigorously eliminate backward production capacity, and in the process of identifying backwardness, we should give the environmental protection department more and more right to speak.
In the past, the environmental protection industry continued to develop, but the assessment of GDP of local governments took precedence, and the environmental protection industry and local governments appealed for natural conflicts. Under the new economic normal, General Secretary Xi proposed to actively adapt, which means further weakening the GDP assessment. The improvement of environmental law enforcement standards and efforts is no longer an empty talk, but a real action.
3. The working meeting on emissions trading and total emission reductions put forward clear requirements for the next trading of emissions trading: refinement and improvement of the initial emission rights verification, and fair and reasonable determination of emissions rights. The pilot area should complete the initial verification of the emission rights of existing pollutant discharge units by the end of 2015 with quality and quantity. Technical guidelines for initial verification of emission rights in key industries such as China.
Two or four types of printing process exit Beijing before the end of 2015
Recently, the General Office of the Beijing Municipal People's Government issued a notice to formally issue the "Beijing Industrial Pollution Industry, Production Process Adjustment Exit and Equipment Elimination Catalogue (2014 Edition)" formulated by the Beijing Municipal Economic and Information Commission and the Beijing Environmental Protection Bureau. The items listed in the Catalog are mainly industries and production processes with high pollution and high energy consumption, as well as backward equipment that has been eliminated by the state. The industries involved include the printing industry, mainly the following 4 production processes are included in the entry: 1. Plastic printing processes using benzene and ketone organic solvents (2015); 2. Screen printing processes; 3. Lead lines 4. Printing process; 4. Gravure printing process using aniline ink. The year marked after the entry is the withdrawal period. For example, "(2015)" means that the year should be withdrawn before the end of 2015. Those without a year should be withdrawn immediately. For the items listed in the Catalogue, relevant departments will not approve and approve new investment projects, do not approve new land use, or apply for production licenses.
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